UNDERSTANDING THE WORLD'S MOST TRAFFICKED ANIMAL
200,000 pangolins are trafficked each year, significantly more than any other animal. The worst part of it is, is that not a lot of people know about it.
Creating a piece to tell the story of the pangolin, and what can be done to help.
THE PLIGHT OF THE PANGOLIN
My goal for this project was to provide more awareness about the pangolin and its trafficking.
Three audiences were considered, including (1) the general public, (2) the buyers of pangolin products, and finally (3) the poachers themselves. All three of these audiences have different needs to address in relation to this issue.
Secondary user research
Layout and design